HOW much is that doggie in the advert?
A mighty fine dog called Barley looks like he's following shoppers around in the Westfield Stratford mall in London.
Volunteers for Battersea Dogs and Cats Home have been handing out leaflets which contain a chip designed to make Barley "follow" shoppers from one digital board to the next.
It is hoped the campaign will encourage more people to adopt from the home.
"Battersea rehomes animals all over the U.K. and beyond, and this could help encourage people to choose to rescue a dog," says Carly Whyborn, head of operations at Battersea. "We're using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it."
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